Jason Deshayes (AICPA) delivered a session that was applicable to any business really, not just CPAs. Client service is a prime differentiator especially in smaller local firms. If you’re doing this wrong, you won’t be “doing” very long. Luckily Jason laid out some solid advice to make this easy for you. The session had three main focus points; finding fee increasing opportunities, going from service provider to trusted advisor, and best practices to act on now.